Account-Based Marketing (ABM) is all the rage for B2B marketers these days, but what does that actually mean in practice? In this session, join InCloud and explore how to leverage Advertising Studio and Pardot to find new high-quality prospects, re-target prospective accounts, and improve account engagement through coordinated email and ad nurture programs. Learn how InCloud is transforming marketing at by combining account-based marketing (ABM) and digital advertising.
By the end of this session you will know how to:
- Integrate your marketing automation and digital advertising
- Get new leads from your best customers using advertising
- Coordinate your messages across multiple channels